A solution to manage time through daily tasks optimally, having a practical history (aka backlog) for automated rescheduling of unfinished tasks, tracking progress in real-time and celebrating small wins in order to learn about what works better to be constantly motivated to maintain a balanced routine.

My role

As a Product Design, my role was to create an end-to-end minimal viable product, based on the problem that's to constantly time manager, a process to divide time between different activities, an issue that affects people's productivity every day.

To achieve the goal of help the users to time management, I needed to understand better about the pain through the discovery process.



Research made by Clockify, shows that an indication of that is that a low number of people use structured time management.


People usually deal what comes first


Give users control over a structure time management, through a user-friendly interface, based on daily tasks combined with enough information to keep them motivated and engaged.


Based on the product's niche, we can condense data about the target audience and turn them into characters. That way, we can better understand for whom we are creating.


User Needs

Pedro, a college student, agency intern, needs to try new inspiring activities to open horizons in order to find feel more creative to finish projects and achieve better results at work.

Insight: Make time everyday to try something new, have liberty to add more activities without overlooking projects or any responsibility.

Rebecca, a developer, girlfriend of Matias, needs to make significant changes in her personal life in order to have more life quality.

Insight: Changes need time and planning, it can start by adding a new hobby in the weekends or make time for dinner with boyfriend every night.

Thalita, cafeteria manager, leader, needs to have a more clear view of a work flow in order to build her own process and understand what's actually priority.

Insight: To create a process that is helpful and increase productivity, it need consistency, frequency, focus time, write down main tasks break them down into smaller (subtasks).

I wanted to take a look at are different types of people, that have different ages, different jobs, different routines, because this project was made for a large audience.


Tasks can be anything. So to create one, the user needs to feel free to put or not custom information.

The time set for a task is just an estimate. The user may take more or less time to finish it.

Unaccomplished tasks need to be separated and rescheduled as soon as possible.

While I was researching to learn about the user and their needs, it became very clear to me, that I needed to address those key points.

Tasks can be organized and grouped with tags. So the user needs to have the flexibility to create its organization modes.


We want to provide tools to help you meet deadlines without hassle or delay.

Motivation is essential for us. We will be with you throughout this process to help you achieve and celebrate your goals.

We provide data to help you find a routine that works best for your activities, leaving nothing behind.

Attention Points Test

With a well-established hierarchy and intent, it is possible to plan the main points of attention of the platform.

"42% of US adults under the age of 50 reported difficulties in finding the motivation to work since the beginning of the pandemic."

Studies show that Dopamine is linked to motivation, and to increase or regulate it, we can apply the concept of "small wins" to celebrate small victories during processes or long tasks.

Through research, I learned that we need to keep our users motivated to help them manage their time, so I made that motivation a requirement.

To meet the requirement that is to keep the user motivated to encourage him to keep planning the tasks, I applied a well-known heuristic known as number #4 to follow established industry conventions. The convention I chose was to display the user progress in the dashboard, but the most important was to bring focus to the "Complete" tasks. In addition, I also defined other solutions for the project that aim to bring the status of progress combined with celebration, in the notification format both in the bell icon and in the messenger.

See above all the attention points on the Dashboard using the Attention plugin in Figma. It was essential that, at first, the user can see what he has already concluded and then view the other data.


"Practical, interesting and beautiful layout. I see potential to add features like a Pomodoro timer."

- Nathan Martins

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